WHAT OUR CUSTOMERS ARE SAYING
I had shopped around town at a few different stores before heading to Pickett Brothers. Amy and crew were extremely personable and made the experience smooth, easy and pleasant. They maintained communication throughout the ring design and production process. I highly recommend stopping in for all of your jewelry needs!
My experience with Pickett Brothers Jewelers was wonderful. The staff was very personable, and my experience with Tom was great particularly great. The atmosphere was pleasant and stress-free. In the end, I found exactly what I was looking for and was very pleased with the cost. Highly recommend!
My first visit and purchase from Pickett Brothers today. Very pleased with the customer service and very fair prices. I’m new to the area so found them on-line. Glad I did!!
I truly appreciate the staff at Pickett Brothers Jewelers. They listen and understand your likes and what you are searching for. They either have it in stock, will order it or have it custom made. On the 20 + years we have been clients, I have never been disappointed in the quality or the beauty of their offerings.
Absolutely the best jewelry store in town. Excellent selection, great service with friendly staff and awesome prices. Definitely recommend Pickett Brothers Jewelers to everyone.
Had an excellent experience with the great folks at Pickett Brothers. Tom was great and helped me pick out the perfect engagement ring for my girlfriend (now fiancé)! I went in knowing next to nothing and he kindly explained everything.
Beautiful jewelry and excellent customer service. Always a pleasant experience!
Amy and Tom have been taking care of all my Jewelry needs for years. Len runs what I think is the best store in town. The best thing is that I know I am getting quality jewelry and service for my money. Pickett’s is the best Jewelry store in town. I wouldn’t go anywhere else, and I would and have recommended Pickett’s to anyone with jewelry needs of any kind!
I loved working with Pickett Brothers Jewelers. They make you feel like family the minute you walk in the door! Amy worked with my fiancé and I to have a custom engagement ring designed. She kept us informed during the process and made me feel comfortable knowing she was just a phone call away If I had questions. Thanks for making this special occasion a little more special!
If you’re looking for new jewelry, need yours repaired or just cleaned, there is no better place to go in Jacksonville.
Best jewelry store in Jacksonville!
They have been my jeweler of choice in Jacksonville for over 15 years! Always,a great experience. Very professional and knowledgeable.
Excellent service and always friendly. Thanks so much.
The only place I go! Trustworthy, caring, reliable and quality!
I love the entire team! Been a customer for years. Great service and wonderful selections. I just had some custom work done which turned out even better than I expected!
Top notch service and fair price. High integrity and stand behind their customers!
I am 100% confident leaving my jewelry with them for cleaning or repair. Or to purchase from them, too of course!! They are friendly and knowledgeable. They’re the best!! I wouldn’t go anywhere else!
I’ve done business with Pickett Brothers Jewelers for many years and have never been disappointed in a purchase or a repair. Great people, jewelry and prices.
Friendly and knowledgeable staff. Beautiful inventory and great repair work. I’m so glad we found them!
Always the best customer service. Treat you like family.
Custom Designs
We’ll hand sketch a picture from your idea, or bring your own picture in! Our CAD ARTISAN will create a 3D model. This computer rendered image will give you a realistic view of your own unique design.
Expert Creation
From your approved 3D image, we will create a full-size wax model of your design for your review. We create a piece of jewelry from the wax model. Using a computerized casting process, a perfect rendition is recreated.
Delivered To You
After we cast the pice of jewelry, we complete your unique treasure by finishing and polishing the metal. Finally, the gemstones are handset by our Master Jeweler, who is an expert at setting diamonds and gemstones.
Diamonds
Leverage the relationships that we have created over the past 25 years to find the perfect diamond for the perfect occasion.
- We carry a broad selection of diamonds in store.
- All employees are educated by the Gemological Institute of America. We are are experts in all diamonds.
- We have world wide diamond partners and are diamond importers.
- We trade in all diamonds.
The Three D's
Our goal is to guide you through the information needed to personally select the perfect diamond.
We strongly recommend hand-picking your unique diamond in person. This will ensure peace of mind on your final choice.
“Sit back and relax.” Your purchase will come complete with an appraisal and the assurance that we will always stand behind our work.
The Four C's
Cut describes the proportions and angles of a diamond. Many people confuse cut with the shape of a diamond. Although nature determines the other three characteristics, it takes a master diamond cutter to reveal a diamond’s true beauty. Diamonds are available in various shapes, including round, square, pear, heart, marquise and oval, but cut refers to the angles and proportions of a diamond. A well-cut diamond reflects light from one mirror-like facet to another and projects the light through the top of the stone. The result is a fiery and brilliant display. Diamonds that are cut too deep or too shallow leak light through the side or bottom, resulting in a lackluster appearance and diminished value.
White-colored diamonds remain the most popular, even though diamonds are found in a kaleidoscope of col ors. Diamonds are graded on a color scale implemented by the Gemological Institute of America (GIA), which ranges from D, which while truly colorless diamonds, graded D, are treasured for their rarity, diamond color is ultimately a very personal taste. Ask Pickett Brothers Jewelers to show you an array of color grades next to each other to help you determine your color preference.
Nature ensures that each diamond is as individual as the person who wears it. Naturally occurring inclusions such as minerals or fractures are identifying characteristics created while diamonds are formed in the earth. Jewelers use magnification to view diamonds at 1Ox their actual size so these tiny inclusions are more easily seen. Inclusions are measured on a scale of perfection, known as clarity, which was established by GIA The greater a diamond’s clarity, the more rare and valuable it is. The less centrally located the inclusion in the diamond the less it impacts the dispersion of light.
Carat is a diamond’s measure of weight, not size. One full carat is equal to 100 points. A ¾ carat diamond is the same as 75 points. Since larger diamonds are found less frequently in nature, a one carat diamond will cost more than twice a ½ carat diamond (assuming all other characteristics remain consistent). The cut and the mounting can make a diamond appear larger than its actual weight. Pickett Brothers Jewelers will help you find the right diamond and mount ing to optimize its beauty.
Can You See It?
We are experts at helping you create the perfect piece of jewelry for any occasion. Your idea is the starting point and your complete satisfaction is the destination. Our state-of-the-art design bar enables us to create memorable jewelry that will last a lifetime.