Custom jewelry design at Pickett Brothers Jewelers in Jacksonville, FL. A diamond ring, jewelry design sketch, and blue wax model illustrate the process of creating one-of-a-kind jewelry. Holiday-themed banner promoting custom jewelry orders for Christmas, with a November 28 deadline.

A Legacy of Trust & Craftsmanship

For thirty years, Pickett Brothers Jewelers has been Jacksonville's trusted destination for fine jewelry, diamonds and exceptional craftsmanship.

Explore our showroom and discover an extensive selection of fine jewelry, from engagement rings and loose diamonds to gold, diamond and gemstone jewelry, including one-of-a-kind pieces - all available to see, try on and purchase.

Looking for something uniquely yours? Our expertise extends to custom jewelry design, worldwide diamond and gemstone sourcing, jewelry repair and more.

- Len Pickett

All custom design orders due by November 28 for Christmas delivery.

Diamond engagement ring from Pickett Brothers Jewelers in Jacksonville, Florida

Engagement rings and wedding bands at Pickett Brothers Jewelers in Jacksonville

Schedule A Bridal Visit

Bridal Jewelry
Celebrate Your Forever

Every love story is unique and the jewelry you choose should be too. Whether you're searching for an engagement ring, wedding bands, or a one-of-a-kind custom design our team is here to help you discover the ring that feels just right with expert guidance and personalized service.

💍 Engagement Rings
Natural diamonds, lab-grown diamonds, and colorful gemstone rings.

💎 Wedding Bands
Classic, modern, and custom wedding bands for every style.

✨ Custom Designs
Create a one-of-a-kind ring designed just for your story.

Selection of natural and lab-grown diamonds for engagement rings.

Where Your Perfect Diamond Begins

Whether you're searching for a natural or lab-grown diamond, our team helps guide you through one of life’s most meaningful purchases. With a broad selection of loose diamonds available in our showroom, worldwide sourcing relationships built over 30 years and expert GIA guidance we help you confidently find the perfect diamond for every occasion.

GIA Educated Guidance

Our team is led by an on-staff GIA Graduate Gemologist and every associate is educated through the Diamond Council of America, giving you trusted guidance and expertise throughout your diamond journey.

Global Diamond Sourcing

Through decades of trusted partnerships with worldwide diamond suppliers and importers we offer access to a vast network of exceptional diamonds. If you don't find the perfect diamond in our showroom our long standing relationships help us find the perfect stone for every occasion.

Schedule A Diamond Visit

Custom jewelry design process for a one-of-a-kind engagement ring.

Custom designed jewelry created by Pickett Brothers Jewelers in Jacksonville.

Personalized Design Process

Begin with a complimentary design consultation where we'll explore ideas, review gemstone and diamond options, and help guide style selections tailored to your vision.

Collaborative Review

Stay involved throughout the process with design previews and opportunities to refine details along the way so every detail feels uniquely yours.

Expert Craftsmanship

Your design is carefully brought to life through trusted craftsmanship and completed with precision by our on-site jeweler.

Explore Custom Design

The Art of Custom Jewelry Design

Create a one-of-a-kind piece through a collaborative experience designed around your story. From engagement rings and meaningful redesigns to gemstone and diamond creations we help bring your vision to life.

Expert Jewelry Repair & Restoration

Restoring the brilliance of your most cherished pieces with unparalleled craftsmanship. Our on-site jeweler specializes in professional repairs, restorations, and transformative custom designs ensuring your jewelry is handled with the expert care it deserves.

Trusted On-Site Service

Expert care performed in-house by our experienced jeweler.

Custom Transformations

Restoring and redesigning legacy jewelry into new treasures.

Explore Jewelry Repair Services

Same-Day Sizing

Professional ring sizing available by appointment.

Expert Craftsmanship

Professional on-site jewelry repair backed by 30 years of trusted craftsmanship.

Professional jewelry repair and restoration by an on-site jeweler.

Pickett Brothers is the best and only jeweler in town that I will ever use. Amy and Rachel have fantastic ideas when it comes to jewelry. Our family trusts their suggestions. They have made several unique beautiful pieces for us. We love using them. To us they are like family.

Definitely my go to jeweler for quality work, friendly service and reasonable/fair prices!

Excellent experience! They were efficient, knowledgeable, and professional. They clearly explained the repair process and expectations, which made me feel comfortable and confident leaving my engagement ring in their hands. Highly recommend!

I dropped off an heirloom wedding band for resizing. The band had coining on the edges that because of its age was very worn, but still visible up close. Pickett Brothers resized (and polished) the ring *same day* (for a very reasonable price) and I can't even tell where the work was done; the worn coining was matched *exactly*. Bravo!

The local jeweler has a smashing selection of fine jewelry, top-notch diamonds, and bespoke designs. Staff provide cracking personalized service with spot-on detail. Repairs are prompt and impeccable. Jolly good show—highly recommended for discerning customers.

As always fantastic customer service and great work! Highly recommend. Thanks Amy

Love love Pickett brothers!!! Made my dream engagement ring!!! And got my diamond bracelet resized and it is perfect!!

The staff at Pickett Brothers did such a wonderful job bringing my vision of my dream ring set to life. Rachel helped communicate each step of the process and was so patient anytime I was feeling indecisive. I won’t go anywhere else for jewelry. Can’t recommend enough!

Had multiple jewelry pieces repaired here. Staff is knowledgeable, friendly and professional. The repairs look as good as the original.

Everything about this shop is what you are looking for in a local jewelry store - personal service, custom design, friendly people, family history. Everyone here is amazing to work with! My repairs were done in record time to expert levels. Jewelry knowledge and selections are superb.

Such a great experience! We came in to get my engagement ring resized, and they were able to get it done the same day! My ring came out absolutely perfect, and I couldn’t be happier with the results. The whole process was so quick and easy. Definitely recommend them to anyone looking for a reliable jeweler!

★★★★★ 5.0 Rating | 800+ Google Reviews

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Proudly Serving Jacksonville & Surrounding Communities

For 30 years, Pickett Brothers Jewelers has proudly served customers throughout Mandarin, Southside, Julington Creek, St. Johns, Nocatee, Orange Park, Ponte Vedra, and the greater Jacksonville area.

Whether you're searching for natural or lab-grown diamonds, an engagement ring, custom design, expert on-site jewelry repair or a trusted local jeweler our team is here to help.